Geno's Gelato serve fine Italian desserts on the streets of the Twin Cities in the summer. Isaac and I were approached to craft a short commercial featuring their famous Strawberry Champagne Gelato. We are fans of Tastemade’s Thirsty For…
videos and thought it would be great to work with natural ingredients.
Since the video adverstisment required to be ten seconds long, we decided to implement strong visuals. We developed a simple concept of isolating ingredients of the gelato by throwing them individually in front of solid color backgrounds, then panning down to a cup of the Strawberry Champange Gelato.
Client: Geno's Gelato Music: Jingle Punks